Social Email Marketing

"Hardly anyone knew who Epsilon was": Mentioning Competitors in Blogs

I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I scan one like today’s Email Insider, featuring a post from StrongMail’s Ryan Deutsch.

EMAIL: What’s in a Name?

What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy. Now, you might have gone with different words for some or all of the letters and that’s fine! In fact, I’d love for you to add your suggestions in the comments!

How the Dog Whisperer Tamed his Email List

An email list which has not been built using best practices or has not been maintained well can quickly put even someone such as Cesar Millan in the doghouse. As the “Dog Whisperer”, Millan has built an empire via his extremely successful National Geographic cable show.

There seems to be no bad dog he can’t turn good, but it appears his email marketing list was chewing a lot of shoes. So, his company, CMI (Cesar Millan Inc), turned to mobileStorm for help. An email marketing case study.

Good Deal of Positive News for Daily Deal Email Programs

Daily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie.

The real question is, have consumers eaten their fill and could more chefs in this soup cause a loss of appetite?

Using Interactive Media in Email Marketing

Just in case you haven’t heard, there’s a lot you can do with “web 2.0” in your email marketing. It’s not just about text, photos/graphics and links.

Today you have a range of possibilities where interactive and multimedia is concerned.

Identifying and Engaging Influencers Where Social Media and Email Integrate

How do you determine an influencer in the social media world? What do you do with these influencers once you have identified them? Many monitor online influencers using parameters like Klout, the number of Twitter followers, etc.

But, is that relevant? Maybe the answer lies in a combination of channels and email can play an important role.